I’m Dan Luedke. I live in Seattle, where I craft stories.

I’m Dan Luedke, a seasoned Product Marketing Manager based in Seattle with a passion for bridging the gap between technical innovation and customer success. With over 20 years of experience in the tech industry, including 10 years specializing in product marketing, I’ve honed my ability to create strategies, stories, and solutions that resonate with enterprise and developer audiences alike.

My Mission

I thrive on helping organizations unlock the full potential of their products by delivering value-driven messaging, crafting go-to-market strategies, and empowering sales teams to excel. My goal is to ensure that every product I work on is not just launched—but truly adopted, celebrated, and impactful.

My Expertise

Over the years, I’ve had the privilege of working with leading tech companies on products that span the spectrum of innovation, including:

Cybersecurity: From web application firewalls to DDoS and bot protection, I’ve developed strategies that position security products as essential solutions for enterprise customers.
Developer Tools: Helping developer-centric products find their voice in competitive markets.
SaaS Management: Simplifying the messaging for complex SaaS technologies to drive adoption and retention.
Enterprise Solutions: Crafting narratives that speak directly to the challenges and goals of enterprise decision-makers.

What Sets Me Apart

Customer-Centric Messaging: I know how to translate technical complexity into stories that resonate with real-world challenges and drive business value.
Proven Go-to-Market Success: I’ve led the launch of products that earned industry recognition and market leadership.
Cross-Functional Collaboration: I bring teams together—marketing, product, sales, and beyond—to align strategies and achieve impactful outcomes.
Event Leadership: From hosting virtual conferences like SLOconf to presenting at global industry events, I know how to capture and keep an audience’s attention.

Career Highlights

F5 Networks: Played a key role in maintaining market leadership for load balancing and advancing positioning for security products, earning recognition in the Gartner Magic Quadrant for eight consecutive years.
Nobl9: Created SLOconf, a groundbreaking virtual conference that brought together the site reliability engineering community.
Thought Leadership: Presented at events like the Seattle Docker Meetup, McKinsey & Company T30 Conference, and the International Association of Financial Crimes Investigators.

Outside of Work

When I’m not crafting product strategies, you can find me spending time with my three French bulldogs—Cooper, Phoenix, and Syre—or exploring Seattle’s coffee scene and breathtaking landscapes.

Let’s Connect

I’m always eager to collaborate on exciting projects and help organizations bring their products to market with clarity, impact, and success.