A collection of my in-depth perspectives on product marketing, go-to-market strategies, messaging, and the intersection of technology and business.
In product marketing, we often find ourselves enamored with the brilliance of our solutions. We pour countless hours into perfecting features, crafting compelling messaging, and driving campaigns that highlight innovation. But here’s the hard truth: no one buys a solution because it’s innovative or groundbreaking. They buy it because it solves a problem they care about.
In today's crowded marketplace, creating messaging that stands out isn't just a challenge—its an art form. Yet, many product marketers fall into a common trap: focusing too much on features. While features are important, they often fail to connect emotionally or practically with customers. To truly resonate, your messaging must bridge the gap between what your product does and how it improves your customer's life or business.